India is emerging as a notable market for branded residences, with demand driven by a growing population of high-net-worth individuals and increasing interest in international luxury residential brands.
Key cities including Mumbai, Delhi-NCR, Bengaluru, and Pune account for the majority of these projects, while Goa and Uttarakhand are emerging as locations for lifestyle and second-home developments.
India ranks 6th globally in live branded residence projects, contributing 4% to the worldwide supply, showed a Knight Frank study. The country is 10th in the pipeline of upcoming branded residence projects, accounting for 2% of future supply across 83 countries surveyed.
In 2024, India had nearly 85,698 individuals with a net worth of $10 million or more, representing 3.7% of the global high-net-worth population.
“India’s branded residence sector is still relatively young but is rapidly making its mark on the global stage. Ranking 6th worldwide for live projects and backed by a fast-expanding wealth base of nearly 86,000 ultra-rich individuals, India represents one of the most significant pools of future demand for branded living,” said Shishir Baijal, CMD, Knight Frank India.
According to him, from landmark high-rises in Mumbai and NCR to emerging leisure destinations like Goa and Uttarakhand, branded residences are set to redefine the meaning of luxury living in India.
Globally, the Knight Frank study reviewed more than 1,000 live and pipeline schemes across 83 countries, assessing portfolios of nearly 80 luxury brands, including hotel groups such as Four Seasons and Ritz-Carlton, and newer entrants like Bentley and Aston Martin.
“The number of schemes has risen from 169 in 2011 to 611 today, with a forecast of 1,019 by 2030. Unit numbers have surged from just over 27,000 in 2011 to more than 162,000 projected by 2030…Momentum has accelerated since 2023, fuelled by growing demand for branded living and developers’ appetite for premium positioning,” said Liam Bailey, Global Head of Research at Knight Frank.
North America remains the largest region for branded residences, although its share of projects is declining. The Middle East has a larger share of pipeline projects than live schemes. Hotel brands continue to dominate, accounting for 83% of existing schemes, and most live hotel-branded residences are co-located with hotels, although this share is expected to decrease in future developments.
Key cities including Mumbai, Delhi-NCR, Bengaluru, and Pune account for the majority of these projects, while Goa and Uttarakhand are emerging as locations for lifestyle and second-home developments.
India ranks 6th globally in live branded residence projects, contributing 4% to the worldwide supply, showed a Knight Frank study. The country is 10th in the pipeline of upcoming branded residence projects, accounting for 2% of future supply across 83 countries surveyed.
In 2024, India had nearly 85,698 individuals with a net worth of $10 million or more, representing 3.7% of the global high-net-worth population.
“India’s branded residence sector is still relatively young but is rapidly making its mark on the global stage. Ranking 6th worldwide for live projects and backed by a fast-expanding wealth base of nearly 86,000 ultra-rich individuals, India represents one of the most significant pools of future demand for branded living,” said Shishir Baijal, CMD, Knight Frank India.
According to him, from landmark high-rises in Mumbai and NCR to emerging leisure destinations like Goa and Uttarakhand, branded residences are set to redefine the meaning of luxury living in India.
Globally, the Knight Frank study reviewed more than 1,000 live and pipeline schemes across 83 countries, assessing portfolios of nearly 80 luxury brands, including hotel groups such as Four Seasons and Ritz-Carlton, and newer entrants like Bentley and Aston Martin.
“The number of schemes has risen from 169 in 2011 to 611 today, with a forecast of 1,019 by 2030. Unit numbers have surged from just over 27,000 in 2011 to more than 162,000 projected by 2030…Momentum has accelerated since 2023, fuelled by growing demand for branded living and developers’ appetite for premium positioning,” said Liam Bailey, Global Head of Research at Knight Frank.
North America remains the largest region for branded residences, although its share of projects is declining. The Middle East has a larger share of pipeline projects than live schemes. Hotel brands continue to dominate, accounting for 83% of existing schemes, and most live hotel-branded residences are co-located with hotels, although this share is expected to decrease in future developments.
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